Producing coffee since the beginning of the 20th century, the generations of the Frota family have perfected their coffee cultivation techniques year after year. Today, the administration of Bom Jardim is in the hands of Eloise Frota, who inherited the farm in 1998 and has since made innumerable improvements in processes to manage quality coffee production.
Her daughter, Cecilia, and her son, Francisco, started a parallel roasting project for their mother’s coffees. They call it Café D’Eloíse, a project that reflects the new phase in Brazil’s coffee consumption that can be noticed mainly in larger cities. .